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type:"article"
~person:"Bradlow, Eric T."
~person:"Dräger, Peter"
~person:"Toporowski, Waldemar"
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Search: subject_exact:"Point of purchase"
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Ladengeschäft
6
Retail outlet
6
Marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Customer satisfaction
1
Einzelhandel
1
Ephemerality
1
Event marketing
1
Event-Marketing
1
Experiential store
1
Fitness industry
1
Fitness-Wirtschaft
1
In-store purchase
1
Interactive media
1
Interaktive Medien
1
Kundenzufriedenheit
1
Ladengestaltung
1
Market research
1
Marktforschung
1
Multivariate Analyse
1
Multivariate analysis
1
Need for uniqueness
1
Pop-up
1
Regression analysis
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Regressionsanalyse
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Retail trade
1
Sales promotion
1
Selbstbedienung
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Self-service
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Store design
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Verkaufsförderung
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Visual perception
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Bradlow, Eric T.
Dräger, Peter
Toporowski, Waldemar
Silberer, Günter
8
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
2
Behe, Bridget K.
2
Burke, Raymond R.
2
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2
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2
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2
Frey, Ulrich Dirk
2
Gazley, Aaron
2
Goodman, Joseph K.
2
Grünblatt, Martin
2
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2
Horstmann, Felix
2
Huang, Yanliu
2
Huddleston, Patricia
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2
Hunt, Adam
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Hutchinson, J. W.
2
Keuper, Frank
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Leykin, Alex
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Olbrich, Rainer
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Pantano, Eleonora
2
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
Journal of marketing
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
6
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1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10008760439
Saved in:
3
Shopperbasiertes In-Store Design
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 191-207)
.
2011
Persistent link: https://www.econbiz.de/10008760440
Saved in:
4
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
5
Self-service and traditional check-outs in a retail setting : an analysis of perceptual differences and satisfaction drivers
Zielke, Stephan
;
Lietke, Britta
;
Toporowski, Waldemar
; …
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003709018
Saved in:
6
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
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