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type:"article"
~person:"Christodoulides, George"
~subject:"B-to-B-Marketing"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Value creation
Lieferantenmanagement
6
Supplier relationship management
6
Business-to-business marketing
5
Brand management
4
Markenführung
4
B2B
3
Brand
3
Markenartikel
3
Brand image
2
Markenimage
2
Social Web
2
Social media
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Social web
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Adoption
1
B2B brand
1
Betriebliche Wertschöpfung
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Beziehungsmarketing
1
Brand benefits
1
Brand equity
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Brand experiences
1
Brand identity
1
Branding
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Brands
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Brembo
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Consumer behaviour
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Franchise
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Franchising
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Innovation adoption
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Innovationsdiffusion
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Aufsatz in Zeitschrift
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Christodoulides, George
Svensson, Göran
19
Ulaga, Wolfgang
12
Corsaro, Daniela
11
Keränen, Joona
11
Kowalkowski, Christian
11
Naudé, Peter
11
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Høgevold, Nils M.
8
Gil Saura, Irene
7
Grönroos, Christian
7
Henneberg, Stephan
7
Johnston, Wesley J.
7
La Rocca, Antonella
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Nyadzayo, Munyaradzi W.
7
Rodríguez, Rocío
7
Aarikka-Stenroos, Leena
6
Agnihotri, Raj
6
Eggert, Andreas
6
Jalkala, Anne
6
Kleinaltenkamp, Michael
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Høgevold, Nils
5
Lilien, Gary L.
5
Lindgreen, Adam
5
Malik, Ashish
5
Otero-Neira, Carmen
5
Parvinen, Petri
5
Salminen, Risto T.
5
Swani, Kunal
5
Zolkiewski, Judy
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
1
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ECONIS (ZBW)
5
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1
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
2
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
3
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
5
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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