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type:"article"
~person:"Clark, Moira"
~person:"Currás-Pérez, Rafael"
~person:"Waters, Richard D."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Nonprofit marketing
8
Nonprofit-Marketing
8
Brand management
3
Markenführung
3
Nonprofit organization
3
Nonprofit-Organisation
3
Brand image
2
Consumer behaviour
2
Fundraising
2
Internet marketing
2
Online-Marketing
2
USA
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United States
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Advertising effects
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
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Church
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Ehrenamtliche Arbeit
1
Ethics
1
Ethik
1
Experiment
1
Humanitarian aid
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Humanitäre Hilfe
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Kirche
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Not-for-profit marketing
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Personality psychology
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Persönlichkeitspsychologie
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Public relations
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Relationship marketing
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Social Marketing
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Social Web
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Social marketing
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Social web
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Clark, Moira
Currás-Pérez, Rafael
Waters, Richard D.
Bae, Mikyeung
2
Bublitz, Melissa G.
2
Cervellon, Marie-Cécile
2
Choi, Jungsil
2
Escalas, Jennifer Edson
2
Irmak, Caglar
2
Laidler-Kylander, Nathalie
2
Li, Yexin Jessica
2
Peracchio, Laura A.
2
Sargeant, Adrian
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Singh, Surendra N.
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Adomaviciute, Karina
1
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1
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1
Bhattacharya, Subhajit
1
Bigné Alcañiz, J. Enrique
1
Boenigk, Silke
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Bosch, Ise
1
Bourgeon-Renault, Dominique
1
Butler, Caitlin
1
Cadogan, John W.
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Campagnaro Teixeira, Arilda Magna
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Canada, Joseph
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Cao, Xiaoxia
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Cauberghe, Veroline
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Cho, Moonhee
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
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Croom-Raley, Staci
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International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
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1
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
2
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
3
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
4
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
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