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type:"article"
~person:"Cody, Christine"
~person:"V. Dao Truong"
~subject:"Social Marketing"
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Transformative consumer research for personal and collective well-being
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Stakeholder involvement in social marketing anti-smoking interventions
V. Dao Truong
;
Quynh Pham
;
Saunders, Stephen
- In:
Stakeholder involvement in social marketing : …
,
(pp. 39-54)
.
2021
Persistent link: https://www.econbiz.de/10012419314
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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