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type:"article"
~person:"Dwivedi, Yogesh Kumar"
~person:"Gupta, Ruchita"
~subject:"Direct marketing"
~subject:"Mobile business"
~subject:"Mobile communications"
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Innovation diffusion
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Dwivedi, Yogesh Kumar
Gupta, Ruchita
Asongu, Simplice
11
Ghose, Anindya
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Fang, Zheng
4
Grzybowski, Lukasz
4
Haenssgen, Marco J.
4
Luo, Xueming
4
Tesfom, Goitom
4
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3
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3
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3
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3
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3
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3
Giachetti, Claudio
3
Gopal, Anandasivam
3
Han, Sang Pil
3
Ida, Takanori
3
Jain, Karuna
3
Lee, Dongwon
3
Madden, Gary
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Park, Sangwon
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Prodanova, Jana
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Qaim, Matin
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Valletti, Tommaso M.
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Velmurugan, Manivannan Senthil
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Velmurugan, Masa Sakthi
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Wang, Dan
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Adam, Ibrahim Osman
2
Aker, Jenny C.
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Alhassan, Muftawu Dzang
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Alhauli, Abdullah
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Arcand, Manon
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Technological forecasting & social change : an international journal
2
Decision sciences : DS
1
International journal of Indian culture and business management
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The marketing review
1
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ECONIS (ZBW)
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Adoption behavior of rural India for mobile telephony : a multigroup study
Gupta, Ruchita
;
Jain, Karuna
- In:
Telecommunications policy : the international journal …
39
(
2015
)
8
,
pp. 691-704
Persistent link: https://www.econbiz.de/10011497663
Saved in:
3
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
4
IRCTC mobile ticketing adoption in an Indian context
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
2
,
pp. 155-183
Persistent link: https://www.econbiz.de/10011588536
Saved in:
5
Adoption of mobile telephony in rural India : an empirical study
Gupta, Ruchita
;
Jain, Karuna
- In:
Decision sciences : DS
45
(
2014
)
2
,
pp. 281-307
Persistent link: https://www.econbiz.de/10010363522
Saved in:
6
Diffusion of mobile telephony in India : an empirical study
Gupta, Ruchita
;
Jain, Karuna
- In:
Technological forecasting & social change : an …
79
(
2012
)
4
,
pp. 709-715
Persistent link: https://www.econbiz.de/10009612718
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