//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Frey, Ulrich Dirk"
~person:"Hagtvedt, Henrik"
~person:"Hutchinson, J. W."
~person:"Silberer, Günter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Point of purchase"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Ladengeschäft
14
Retail outlet
14
Consumer behaviour
7
Konsumentenverhalten
7
Market research
3
Marketing
3
Marktforschung
3
Customer analysis
2
Einzelhandel
2
Kundenanalyse
2
Retail trade
2
Advertising effects
1
Aesthetics
1
Behavioral economics
1
Bibliometrics
1
Bibliometrie
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Charity
1
Cognition
1
Convenience
1
Data protection
1
Datenschutz
1
Deutschland
1
Digitale Dienste
1
EU countries
1
EU-Staaten
1
Fundraising
1
Gemeinnützige Organisation
1
Germany
1
Großbritannien
1
Guilt
1
Handelsforschung
1
Handelsmarketing
1
Immersive retailing
1
In-store experience
1
Interest
1
Kaufentscheidung
1
Kognition
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
German
7
English
7
Author
All
Frey, Ulrich Dirk
Hagtvedt, Henrik
Hutchinson, J. W.
Silberer, Günter
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
2
Bradlow, Eric T.
2
Burke, Raymond R.
2
Chandon, Pierre
2
Diallo, Mbaye Fall
2
Dräger, Peter
2
Fernie, John
2
Goodman, Joseph K.
2
Grünblatt, Martin
2
Horstmann, Felix
2
Huang, Yanliu
2
Keuper, Frank
2
Leykin, Alex
2
Nordfält, Jens
2
Olbrich, Rainer
2
Pantano, Eleonora
2
Runfola, Andrea
2
Suher, Jacob
2
Swoboda, Bernhard
2
Toporowski, Waldemar
2
Traindl, Arndt
2
Trautrims, Alexander
2
Valdimar Sigurdsson
2
Young, Scott H.
2
Abbattista, Giacomo
1
Abdul-Muhmin, Alhassan G.
1
Aguirregabiria, Victor
1
Ahmad, Farooq
1
Ahmed, Hafsat Sadiq
1
more ...
less ...
Published in...
All
Brick & mortar shopping in the 21st century
2
Journal of retailing
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
Der Markt : international journal of marketing
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
European retail research
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
2
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
3
Kaufentscheidungen und Kaufhandlungen am Point-of-Sale : ein Überblick sowie Stand der Forschung und neuere Befunde
Silberer, Günter
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 69-95)
.
2013
Persistent link: https://www.econbiz.de/10009774615
Saved in:
4
Shopper-Marketing : nationaler und internationaler Status
Frey, Ulrich Dirk
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 35-65)
.
2011
Persistent link: https://www.econbiz.de/10008760445
Saved in:
5
Die Evolution des POS-Marketings
Frey, Ulrich Dirk
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 11-33)
.
2011
Persistent link: https://www.econbiz.de/10008760446
Saved in:
6
RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Silberer, Günter
;
Friedemann, Stefan
- In:
European retail research
25
(
2011
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10009154103
Saved in:
7
Digitale Signale im stationären Handel : das Anwendungs- und Wirkungspotenzial eines neuen POS-Mediums
Silberer, Günter
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10003988477
Saved in:
8
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
9
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
10
Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Büttner, Oliver B.
;
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 221-241)
.
2008
Persistent link: https://www.econbiz.de/10003618222
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->