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type:"article"
~person:"Galli, Maria"
~person:"Munyoki, Justus M."
~subject:"Markenführung"
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Galli, Maria
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DBA Africa management review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Corporate visual identity systems and brand performance of Kenyan universities
Waithaka, Tabitha W.
;
Kibera, Francis N.
;
Munyoki, Justus M.
- In:
DBA Africa management review
5
(
2015
)
2
,
pp. 170-181
Persistent link: https://www.econbiz.de/10012250734
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2
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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