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type:"article"
~person:"Hagtvedt, Henrik"
~person:"Hutchinson, J. W."
~person:"Silberer, Günter"
~person:"Trautrims, Alexander"
~subject:"Customer analysis"
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Customer analysis
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Hagtvedt, Henrik
Hutchinson, J. W.
Silberer, Günter
Trautrims, Alexander
Büttner, Oliver B.
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Friedemann, Stefan
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Heinemann, Gerrit
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Brick & mortar shopping in the 21st century
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European retail research
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ECONIS (ZBW)
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RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Silberer, Günter
;
Friedemann, Stefan
- In:
European retail research
25
(
2011
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10009154103
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2
Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Büttner, Oliver B.
;
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 221-241)
.
2008
Persistent link: https://www.econbiz.de/10003618222
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