ION, Alexandra; ION, Luminita - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 11 (2010) 5, pp. 980-989
The consumer goes to market in order to buy the products that are useful for him or simply to buy something which makes him happy. In other words he tries to satisfy his basic needs (such as food, clothing etc) as well as the secondary ones. The producer comes to market with the products...