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type:"article"
~person:"Palazon, Mariola"
~person:"Simon, Françoise"
~subject:"Einzelhandel"
~subject:"Promotional materials"
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Einzelhandel
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Werbemittel
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Consumer behaviour
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Palazon, Mariola
Simon, Françoise
Gierl, Heribert
4
Mayer, Hans
3
Belk, Russell W.
2
Bohnsack, Ralf
2
Bruhn, Manfred
2
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European journal of marketing : EJM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
3
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
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