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type:"article"
~subject:"Customer analysis"
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Search: subject_exact:"Point of purchase"
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Customer analysis
Ladengeschäft
175
Retail outlet
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Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
36
Retail trade
36
Ladengestaltung
26
Store design
26
Sales promotion
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Verkaufsförderung
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Brand management
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Deutschland
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Germany
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Markenführung
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Kaufentscheidung
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Purchase decision
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Food retailing
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Lebensmitteleinzelhandel
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USA
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United States
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Theorie
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Theory
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Advertising effects
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Market research
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Marktforschung
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Werbewirkung
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Perception
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Einkaufsverhalten
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Silberer, Günter
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Büttner, Oliver B.
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Friedemann, Stefan
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Heinemann, Gerrit
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Brick & mortar shopping in the 21st century
1
European retail research
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Geschäftsmodelle - Wertschöpfung - Transformation
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ECONIS (ZBW)
3
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Offline 4.0 : ie Neuerfindung des stationären Handels
Heinemann, Gerrit
-
2017
Persistent link: https://www.econbiz.de/10011702388
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2
RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Silberer, Günter
;
Friedemann, Stefan
- In:
European retail research
25
(
2011
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10009154103
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3
Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Büttner, Oliver B.
;
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 221-241)
.
2008
Persistent link: https://www.econbiz.de/10003618222
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