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type:"article"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Patriotismus"
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Internationales Marketing
United States
National culture
1,955
Nationalkultur
1,955
Cultural identity
575
Kulturelle Identität
575
Consumer behaviour
430
Konsumentenverhalten
430
Welt
327
World
327
Corporate culture
305
Unternehmenskultur
305
Cross-cultural management
282
Interkulturelles Management
282
Culture
274
China
240
Comparison
234
Vergleich
234
Kultur
228
national culture
178
Social values
163
Soziale Werte
163
USA
162
Multinationales Unternehmen
150
Transnational corporation
150
Designation of origin
106
Herkunftsbezeichnung
106
International marketing
91
Brand image
81
Markenimage
81
Führungsstil
77
Leadership style
77
Business start-up
75
Entrepreneurship
75
Entrepreneurship approach
75
Unternehmensgründung
75
Führungskräfte
72
Managers
72
Hofstede
70
Personality psychology
68
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65
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2
Type of publication
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Article
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
242
Aufsatz im Buch
40
Book section
40
Case study
8
Fallstudie
8
Language
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English
239
German
2
French
1
Author
All
Cleveland, Mark
5
Mooij, Marieke K. de
4
Singh, Nitish
4
Lee, Wei-Na
3
Manrai, Ajay K.
3
Aashish, Kumar
2
Apil, Ali Riza
2
Balabanis, George
2
Bartikowski, Boris
2
Brettel, Malte
2
Brewer, Paul
2
Capece, Guendalina
2
Craig, C. S.
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Engelen, Andreas
2
Iribarne, Philippe d'
2
Jin, Byoungho
2
Kumar, V.
2
Laroche, Michel
2
Manrai, Lalita A.
2
Mueller, Barbara
2
Neese, William T.
2
Nelson, Michelle R.
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Ryan, Ann Marie
2
Sayfullin, Salavat
2
Sharma, Piyush
2
Treadway, Darren C.
2
Tsai, Wanhsiu Sunny
2
Venaik, Sunil
2
Yalcin, Serkan
2
Yoo, Jinnie Jinyoung
2
Zhang, Jing
2
Adhikari, Dev Raj
1
Ahmad, Muhammad Salman
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
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Published in...
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Cross cultural management : an international journal
16
Journal of international consumer marketing
14
Journal of business research : JBR
13
International marketing review
11
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Journal of world business : JWB
4
Journal of career development
3
Journal of managerial issues : JMI
3
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Asian business & management
2
Australasian marketing journal
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
2
SAM advanced management journal : amj
2
Strategic management journal
2
The journal of consumer marketing
2
Academy of Management journal : AMJ
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in global leadership
1
Annals of economics and finance
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
242
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81
A test of US versus Germanic European ethical decision-making and perceptions of moral intensity : could ethics differ within western culture?
Rausch, Alexandra
;
Lindquist, Tim
;
Steckel, Monica
- In:
Journal of managerial issues : JMI
26
(
2014
)
3
,
pp. 259-285
Persistent link: https://www.econbiz.de/10011338950
Saved in:
82
Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey
;
Cervellon, Marie-Cécile
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
Saved in:
83
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
84
Illusive inclusion : consturction of leaders and employees based on nationality
Jönsson, Sandra
;
Muhonen, Tuija
;
Scholten, Christina
; …
- In:
Cross cultural management : an international journal
21
(
2014
)
2
,
pp. 245-260
Persistent link: https://www.econbiz.de/10010379459
Saved in:
85
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
86
The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Guesalaga, Rodrigo
;
Pitta, Dennis
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10010373824
Saved in:
87
Research of ethics, values and cross-cultural differences on China, Mexiko or the United States
Villatoro, Jonny
;
Chang, John
;
Lane, Samuel
- In:
Journal of technology management in China
9
(
2014
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10010466563
Saved in:
88
Work-family conflict in four national contexts : a closer look at the role of individualism-collectivism
Billing, Tejinder K.
;
Bhagat, Rabi S.
;
Babakus, Emin
; …
- In:
International journal of cross cultural management : CCM
14
(
2014
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10010429210
Saved in:
89
The IFRS orientation index : quantification and expansion of the IFRS favorable profile
Borker, David R.
- In:
Global review of business and economic research
10
(
2014
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10010438449
Saved in:
90
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
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