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type:"book"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Schriftenreihe Sportökonomie in Forschung und Praxis"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Dextro Energy Triathlon <2011>"
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Dextro Energy Triathlon <2011>
Sponsoring
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Sponsorship
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Deutschland
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Germany
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Sportsponsoring
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Professional sports
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Profisport
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Event-Marketing
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Sportmarketing
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Sports marketing
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Football
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Motorsport
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Sports economics
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Sportökonomik
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Advertising
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Anni Friesinger
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Beziehungsmarketing
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Brand management
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Contract law
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Corporate reputation
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Geyer, Oliver
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International journal of sport management and marketing : IJSMM
Schriftenreihe Sportökonomie in Forschung und Praxis
Wirtschaftswissenschaft
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Einzelsportler-Sponsoring als Instrument der Unternehmenskommunikation
Geyer, Oliver
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10013441330
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