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type:"book"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Marketing theory
13
Marketingtheorie
13
Dienstleistungsmarketing
9
Services marketing
9
Consumer behaviour
2
Customer satisfaction
2
Dienstleistung
2
Kundenzufriedenheit
2
Services
2
Sportmarketing
2
Sports marketing
2
Arbeitskräfte
1
Arbeitszufriedenheit
1
Automotive services industry
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Bundling strategy
1
Business model
1
Business start-up
1
Call centre
1
Callcenter
1
Competitive advantage
1
Core competency
1
Customer service
1
Definition
1
Dienstleistungsberufe
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emotion
1
Erfolgsfaktor
1
Geschäftsmodell
1
Immaterialgüterrechte
1
Intellectual property rights
1
International market entry
1
Internationaler Markteintritt
1
Job satisfaction
1
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Aufsatz im Buch
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2
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German
2
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Horbel, Chris
1
Popp, Bastian
1
Roth, Stefan
1
Uhrich, Sebastian
1
Woratschek, Herbert
1
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Neue Herausforderungen an das Dienstleistungsmarketing
The impact of theory on representations of the consumer and the marketing organisation
7
The SAGE handbook of marketing theory
6
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
The marketing book
2
Brand management ; Vol. 2
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Internet advertising : theory and research
1
Kellogg on marketing
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing
1
Promotional culture and convergence : markets, methods, media
1
Qualitative marketing research : approaches, techniques and analysis
1
Selling modernity : advertising in twentieth-century Germany
1
Technological solutions for sustainable business practice in Asia
1
The Oxford handbook of international business
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
The history of marketing science
1
The nature and scope of marketing research
1
Theoretical and empirical perspectives in critical marketing studies
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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ECONIS (ZBW)
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Der Einsatz der Videographie im Dienstleistungsmanagement : eine Analyse von "verrückten Typen"
Woratschek, Herbert
;
Horbel, Chris
;
Roth, Stefan
;
Popp, …
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 19-40)
.
2008
Persistent link: https://www.econbiz.de/10003675888
Saved in:
2
Das Konstrukt Atmosphäre in Fußballstadien : Konzeptionalisierung und Operationalisierung
Uhrich, Sebastian
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 41-77)
.
2008
Persistent link: https://www.econbiz.de/10003675897
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