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type:"book"
~isPartOf:"Reihe: Marketing : MAR"
~subject:"Adverse Selektion"
~subject:"Experiment"
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Reihe: Marketing : MAR
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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine
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2000
Persistent link: https://www.econbiz.de/10001538971
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Herkunftszeichen als Qualitätssignal : eine Erklärung der Nutzung eines extrinsischen Produktmerkmals als Qualitätssignal durch Konsumenten am Beispiel von Herkunftszeichen
Stich, Armin
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1997
Persistent link: https://www.econbiz.de/10008729747
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