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type:"book"
~person:"Baecke, Philippe"
~person:"Bauer, Thomas"
~subject:"Bankmarketing"
~subject:"E-commerce"
~subject:"Relationship marketing"
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Bankmarketing
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Baecke, Philippe
Bauer, Thomas
Belz, Christian
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Kreutzer, Ralf T.
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Bliemel, Friedhelm
5
Künzler, Hans-Peter
4
Leimstoll, Uwe
4
Alioski, Adrian
3
Fassott, Georg
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Fließ, Sabine
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Kleinaltenkamp, Michael
3
Neuberger, Doris
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Theobald, Axel
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Falkenreck, Christine
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Frommeyer, Astrid
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Haag, Nils Christian
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Hensche, Hans-Ulrich
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Jacob, Frank
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Krafft, Manfred
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Pülz, Michael
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Quade, Michael
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Schleyer, Anke
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Stormer, Henrik
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Van den Poel, Dirk
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Wildraut, Christiane
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Wissmann, Johannes
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Agac, Senol
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Aggett, Niels
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Allenby, Greg M.
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Arndt, Oliver
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Avery, Jill
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Baden, Michael
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Baron, Gabriele
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Barringer, Jochen
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Bauer, Hans H.
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Baxmann, Ulf G.
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Bernet, Hansruedi
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Schriften zum innovativen Marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
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2
Die Verwendung von Data Mining zum Targeting von Direct Mailings im Kundenmanagement des Einzelhandels : ein zieldifferenziertes Entscheidungsmodell zur Rezipientenauswahl und Budg...
Bauer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10013429897
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3
Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael
;
Bauer, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003849314
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