//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"book"
~person:"Glogger, Anton"
~person:"Groza, Mark"
~person:"Matthes, Isabel"
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Sponsoring
12
Sponsorship
10
Consumer behaviour
3
Deutschland
3
Firmenimage
3
Imagetransfer
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Brand image
2
Brand management
2
Germany
2
Markenführung
2
Markenimage
2
Portfolio selection
2
Portfolio-Management
2
Psychology of advertising
2
Theorie
2
Theory
2
Werbepsychologie
2
Werbewirkung
2
Ankündigungseffekt
1
Announcement effect
1
Big event
1
Brand
1
Corporate culture
1
Cultural sector
1
Erfolgsfaktor
1
Estimation
1
Globalisierung
1
Globalization
1
Großveranstaltung
1
Hochschule
1
Kultursektor
1
Markenartikel
1
Professional sports
1
Profisport
1
Schätzung
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Bibliografie enthalten
2
Bibliography included
2
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
3
Author
All
Glogger, Anton
Groza, Mark
Matthes, Isabel
Philips, Deborah
2
Whannel, Garry
2
Cheng, Mengjie (Magie)
1
Evangelisti Allori, Paola
1
Garzone, Giuliana
1
Hoffmeyer, Hermann Christoph
1
Huber, Frank
1
Kagerbauer, Lukas
1
Klatte, Faye
1
Lemân, Fritjof
1
Maurer, Fabian
1
Mazodier, Marc
1
Messner, Matthias
1
Meyer, Jörn-Axel
1
Mira, Lukas
1
Naskrent, Julia
1
Palmer, Karen
1
Pellar, Carina
1
Plewa, Carolin
1
Quester, Pascale G.
1
Rüttgers, Christian
1
Sarstedt, Marko
1
Seegebarth, Barbara
1
Sumpf, Denise
1
Vetter, Vanessa
1
Vulpus, Stephan
1
Weinert, Anja
1
Wiedmann, Klaus-Peter
1
Zhang, Shunyuan
1
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Published in...
All
Europäische Hochschulschriften / 5
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business goes Broadway : Kultursponsoring und die Konsequenzen für die Kunst
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Klatte, Faye
-
2008
Persistent link: https://www.econbiz.de/10003752792
Saved in:
2
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
Saved in:
3
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->