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type:"book"
~person:"Helm, Roland"
~subject:"Business economics"
~subject:"Marketing theory"
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Helm, Roland
Sheth, Jagdish N.
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Strategische Analyse und marktorientierte Umsetzung
Helm, Roland
-
2009
-
8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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2
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
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3
Marketing ; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
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