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type_genre:"Übersichtsarbeit"
~isPartOf:"ERIM report series research in management"
~type_genre:"Handbook"
~type_genre:"Non-commercial literature"
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Kulturelle Identität
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Advertising effects
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Business cycle synchronization
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ECONIS (ZBW)
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
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2
Measures of pleasures : cross-cultural studies and the European integration
Magala, Slawomir
(
contributor
)
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658837
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3
Post-materialism as a cultural factor influencing entrepreneurial activity across nations
Uhlander, Lorraine M.
(
contributor
); …
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001694435
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