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type_genre:"Übersichtsarbeit"
~person:"Bauer, Hans H."
~subject:"Supplier relationship management"
~type_genre:"Arbeitspapier"
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Supplier relationship management
Theorie
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Theory
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Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Estimation
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Schätzung
7
Advertising effects
4
Internet
4
Werbewirkung
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Brand
3
Customer value
3
Dienstleistung
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Dienstleistungsqualität
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Electronic Banking
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Electronic banking
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Finanzdienstleistung
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Kundenwert
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Markenartikel
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Market research
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Marketing
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Marketingmanagement
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Automotive market
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Brand management
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E-commerce
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Electronic Commerce
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Kfz-Markt
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German
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Bauer, Hans H.
Schlippenbach, Vanessa von
12
Wey, Christian
10
Baake, Pio
9
Raff, Horst
9
Kind, Hans Jarle
8
Hunold, Matthias
7
Matsushima, Noriaki
7
Allain, Marie-Laure
6
Bernard, Andrew B.
6
Caprice, Stéphane
6
Debaere, Peter
6
Görg, Holger
6
Herweg, Fabian
6
Muthers, Johannes
6
Straume, Odd Rune
6
Bannier, Christina E.
5
Chambolle, Claire
5
Corsten, Hans
5
Hoesel, Stan van
5
Höffler, Felix
5
Inderfurth, Karl
5
Inderst, Roman
5
Mizuno, Tomomichi
5
Peitz, Martin
5
Romeijn, H. Edwin
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Wagelmans, Albert P. M.
5
Antràs, Pol
4
Elsas, Ralf
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Foros, Øystein
4
Fumagalli, Chiara
4
Helpman, Elhanan
4
Kranz, Sebastian
4
Marin, Dalia
4
Mauleon, Ana
4
Morales, Dolores Romero
4
Morasch, Karl
4
Normann, Hans-Theo
4
Piller, Frank T.
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Requate, Tilman
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Rey, Patrick
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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2
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
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