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type_genre:"Advisory report"
type_genre:"Fallstudie"
~subject:"Marketing management"
~type:"article"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Small and medium-sized enterprises"
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Marketing management
KMU
604
SME
604
Deutschland
123
Germany
123
Innovation management
52
Innovationsmanagement
52
Strategic management
42
Strategisches Management
42
Globalisierung
41
Globalization
41
Business network
35
Unternehmensnetzwerk
35
Entrepreneurship
34
Entrepreneurship approach
34
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34
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34
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Industrie
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Manufacturing industries
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21
Firm performance
20
Unternehmenserfolg
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Marketingmanagement
18
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17
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Advisory report
Fallstudie
Collection of articles of several authors
Article in journal
492
Aufsatz in Zeitschrift
492
Aufsatz im Buch
93
Book section
93
Case study
16
Reprint
3
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Agrawal, K. M.
1
Akunuri, Jaya
1
Al-Oun, Salem
1
Beckett, Ronald C.
1
Beyer, Heiko
1
Blombäck, Anna
1
Centeno, Edgar
1
Deacon, Jonathan H.
1
Duquesnois, Franck
1
Ekwulugo, Frances
1
Eng, Teck Yong
1
Gurău, Călin
1
Hart, Susan
1
Ismail, Hossam S.
1
Khan, Hina
1
Lamont, Matthew
1
Leiper, Neil
1
Link, Jörg
1
Lowe, Ben
1
Lowe, Julian F.
1
Lynch, David
1
Mitra, Sarbani
1
Morrish, Sussie C.
1
Nwankwo, Sonny
1
Qiu, Jun
1
Ramírez-Passillas, Marcela
1
Richards, Darlington
1
Rushton, Angela M.
1
Sharifi, Hossein
1
Spickett-Jones, Graham
1
Tavani, Saeed Najafi
1
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Published in...
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Entrepreneurship marketing : principles and practice of SME marketing
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Corporate communications : an international journal
1
Essay on entrepreneurship
1
European journal of marketing : EJM
1
International journal of globalisation and small business : IJGSB
1
International journal of production economics
1
Journal of strategic management education : JSME
1
Journal of vacation marketing : an international journal
1
Management strategies and innovation
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Small enterprise research : SER ; the Journal of SEAANZ
1
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ECONIS (ZBW)
18
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1
Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein
;
Ismail, Hossam S.
;
Qiu, Jun
;
Tavani, …
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
3
Case study : marketing strategies and performance of small and medium agro-farm businesses in Badia of Jordan
Al-Oun, Salem
- In:
International journal of globalisation and small …
4
(
2012
)
3/4
,
pp. 284-307
Persistent link: https://www.econbiz.de/10009672430
Saved in:
4
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
5
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
6
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
7
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
8
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
9
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
10
A business strategy for marketing the products and services of T&CG/SHGs : an analytical case study on Baluchari Sarees of Bishnupur
Mitra, Sarbani
;
Agrawal, K. M.
- In:
Management strategies and innovation
,
(pp. 87-107)
.
2011
Persistent link: https://www.econbiz.de/10008904784
Saved in:
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