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type_genre:"Advisory report"
~isPartOf:"Innovatives Dienstleistungsmarketing in Theorie und Praxis"
~subject:"Celebrity endorsement"
~type_genre:"Book section"
~type_genre:"Statistics"
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
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