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type_genre:"Advisory report"
~subject:"Celebrity endorsement"
~subject:"Musikwirtschaft"
~type_genre:"Book section"
~type_genre:"Statistics"
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Celebrity endorsement
Musikwirtschaft
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Brand research : [an outcome of the second International Conference on Brand Management]
1
Creativity and the contemporary economy Niina Koivunen ... (eds.)
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Embracing entrepreneurship across disciplines : ideas and insights from engineering, science, medicine and arts
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Frontiers of entrepreneurship research 2010 : proceedings of the thirtieth annual Entrepreneurship Research Conference
1
Handbook of the economics of art and culture ; Vol. 1
1
Handbook of the economics of art and culture ; Vol. 2
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
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Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
1
Performance in context : perspectives from management research
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The artful economist : a new look at cultural economics
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The production and consumption of music in the digital age
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The value of arts and culture for regional development : a Scandinavian perspective
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Transformation in cultural industries
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Ökonomie der Musikindustrie
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ECONIS (ZBW)
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1
Hip-hop tunity : challenges and opportunities for indie hip-hop artists in the Dutch music industry
Haijen, Joni R.
- In:
The production and consumption of music in the digital age
,
(pp. 71-84)
.
2016
Persistent link: https://www.econbiz.de/10011471303
Saved in:
2
The composer in the market place revisited : the economics of music composition today
Throsby, Charles D.
- In:
The artful economist : a new look at cultural economics
,
(pp. 153-170)
.
2016
Persistent link: https://www.econbiz.de/10011627861
Saved in:
3
The entrepreneurial musician : the Tao of DIY
Beeching, Angela Myles
- In:
Embracing entrepreneurship across disciplines : ideas …
,
(pp. 107-125)
.
2015
Persistent link: https://www.econbiz.de/10011387100
Saved in:
4
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
5
Musikwirtschaft in Deutschland : Studie zur volkswirtschaftlichen Bedeutung von Musikunternehmen unter Berücksichtigung aller Teilsektoren und Ausstrahlungseffekte
Seufert, Wolfgang
;
Schlegel, Robert
;
Sattelberger, Felix
-
2015
Persistent link: https://www.econbiz.de/10014289899
Saved in:
6
Creative genius in literature, music and the visual arts
Simonton, Dean Keith
-
2014
Persistent link: https://www.econbiz.de/10010366915
Saved in:
7
Brilliant combinations of art and nature : learning points from the world of opera and classical music
Frankelius, Per
- In:
The value of arts and culture for regional development …
,
(pp. 232-251)
.
2013
Persistent link: https://www.econbiz.de/10009740079
Saved in:
8
Artistic influences and innovation in the popular music industry
Noyes, Erik
;
Allen, I. Elaine
;
Parise, Salvatore
- In:
Frontiers of entrepreneurship research 2010 : …
,
(pp. 601-610)
.
2010
Persistent link: https://www.econbiz.de/10009244545
Saved in:
9
Boom and bust in the orchestra business
Bathurst, Ralph
;
Williams, Lloyd
- In:
Creativity and the contemporary economy Niina Koivunen …
,
(pp. 189-205)
.
2009
Persistent link: https://www.econbiz.de/10003916484
Saved in:
10
Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
Saved in:
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