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type_genre:"Amtsdruckschrift"
type_genre:"Handbook"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"KMU"
~subject:"Marketingmanagement"
~subject:"United Kingdom"
~subject:"Wirkungsanalyse"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Benchmarking : Leitfaden für den Vergleich mit den Besten
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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
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