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type_genre:"Amtsdruckschrift"
~isPartOf:"Journal of retailing and consumer services"
~person:"Carlson, Jamie"
~type_genre:"Article in journal"
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Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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