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type_genre:"Amtsdruckschrift"
~person:"Andersen, Poul Houman"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Business-to-business marketing
Lieferantenmanagement
13
Supplier relationship management
13
B-to-B-Marketing
4
Beziehungsmarketing
4
Business network
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Lieferkette
4
Relationship marketing
4
Supply chain
4
Unternehmensnetzwerk
4
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2
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2
Networks
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New product development
2
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2
Resource-based view
2
Ressourcenorientierter Ansatz
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Supplier involvement
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Automobilzulieferindustrie
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Best practice
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Betriebliche Wertschöpfung
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Causal ambiguity
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China
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Customer attractiveness
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Amtsdruckschrift
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Andersen, Poul Houman
Svensson, Göran
19
Naudé, Peter
11
Ulaga, Wolfgang
11
Kowalkowski, Christian
10
Kleinaltenkamp, Michael
9
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Johnston, Wesley J.
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Gil Saura, Irene
5
Homburg, Christian
5
Høgevold, Nils
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Jalkala, Anne
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Kindström, Daniel
5
Lindgreen, Adam
5
Malik, Ashish
5
Otero-Neira, Carmen
5
Parvinen, Petri
5
Salminen, Risto T.
5
Snehota, Ivan
5
Zolkiewski, Judy
5
Aarikka-Stenroos, Leena
4
Bag, Surajit
4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of purchasing and supply management
1
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ECONIS (ZBW)
4
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1
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
2
Managing customer attractiveness : How low-leverage customers mobilize critical supplier resources
Kragh, Hanne
;
Ellegaard, Chris
;
Andersen, Poul Houman
- In:
Journal of purchasing and supply management
28
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013366607
Saved in:
3
Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka
;
Medlin, Christopher John
;
Andersen, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
Saved in:
4
Managing creativity in business market relationships
Andersen, Poul Houman
;
Kragh, Hanne
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
Saved in:
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