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type_genre:"Amtsdruckschrift"
~person:"Dwyer, F. R."
~person:"Plinke, Wulff"
~subject:"Business-to-business marketing"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Business-to-business marketing
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Marketing management
3
B-to-B-Marketing
2
Investitionsgütermarketing
2
Marketing
2
Theorie
2
Theory
2
Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Customer service
1
Direktmarketing
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
1
Sales promotion
1
Unternehmenskooperation
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Verkaufsförderung
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Vertrieb
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Amtsdruckschrift
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German
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Dwyer, F. R.
Plinke, Wulff
Kleinaltenkamp, Michael
5
Backhaus, Klaus
3
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Pepels, Werner
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
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Voeth, Markus
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Technischer Vertrieb
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ECONIS (ZBW)
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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2
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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