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type_genre:"Arbeitspapier"
~institution:"Erasmus Research Institute of Management"
~institution:"INSEAD"
~type_genre:"Bibliografie"
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Search: subject_exact:"Marketingpolitik"
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8
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5
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Franses, Philip Hans
3
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2
Christen, Markus
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Erasmus Research Institute of Management
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Econometrisch Instituut <Rotterdam>
6
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4
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2
Belkereskedelmi Kutató Intézet <Budapest>
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Center for International Food and Agricultural Policy
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Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
National Bureau of Economic Research
2
Svenska Handelshögskolan <Helsinki>
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
AMACOM
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Ashridge
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
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1
Center for Economic Analysis <Boulder, Colo.>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
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1
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1
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1
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1
European University Institute / Department of Economics
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungstagung Marketing <2001, Berlin>
1
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1
Geographische Gesellschaft <Trier>
1
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1
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1
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1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
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ERIM report series research in management
9
Faculty & research / Insead : working paper series
3
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ECONIS (ZBW)
12
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1
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
4
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
5
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
6
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
8
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
9
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
10
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
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