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type_genre:"Arbeitspapier"
~isPartOf:"Business horizons"
~subject:"Information technology"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Information technology
Werbewirkung
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Digitalisierung
8
Digitization
8
Brand
7
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Public relations
7
Öffentlichkeitsarbeit
7
Facebook
6
Internet
6
Twitter
6
Virtual reality
6
Virtuelle Realität
6
Branding
5
Crowdsourcing
5
Digital platform
5
Digitale Plattform
5
Markenartikel
5
Social media marketing
5
Social networks
5
Artificial intelligence
4
China
4
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Arbeitspapier
Aufsatz in Zeitschrift
Conference paper
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Article in journal
5
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English
5
Author
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Blomquist, Tomas
1
Holmström, Jonny
1
Iyer, Bala
1
Jettinghoff, William M.
1
Saarikko, Ted
1
Schmidt, Gordon B.
1
Scholz, Joachim
1
Smith, Andrew N.
1
Subramaniam, Mohan
1
Venkatraman, Venkat
1
Westergren, Ulrika H.
1
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Business horizons
International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
28
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of advertising research
18
Journal of retailing and consumer services
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Cogent business & management
8
Information systems research : ISR
8
International journal of business information systems : IJBIS
8
Journal of current issues and research in advertising
8
Psychology & marketing
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
International journal of electronic commerce : IJEC
6
Journal of internet commerce
6
Marketing intelligence & planning
6
Journal of knowledge management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Tourism management : research, policies, practice
5
Business & information systems engineering
4
Discussion paper series / Philippine Institute for Development Studies
4
European research studies
4
IEEE transactions on engineering management : EM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Journal of organizational computing and electronic commerce
4
Journal of promotion management : JPM
4
MIS quarterly
4
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ECONIS (ZBW)
5
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1
From AI to digital transformation : the AI readiness framework
Holmström, Jonny
- In:
Business horizons
65
(
2022
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10013207707
Saved in:
2
Digital transformation : five recommendations for the digitally conscious firm
Saarikko, Ted
;
Westergren, Ulrika H.
;
Blomquist, Tomas
- In:
Business horizons
63
(
2020
)
6
,
pp. 825-839
Persistent link: https://www.econbiz.de/10012388426
Saved in:
3
Competing in digital ecosystems
Subramaniam, Mohan
;
Iyer, Bala
;
Venkatraman, Venkat
- In:
Business horizons
62
(
2019
)
1
,
pp. 83-94
Persistent link: https://www.econbiz.de/10011995668
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Using Amazon Mechanical Turk and other compensated crowdsourcing sites
Schmidt, Gordon B.
;
Jettinghoff, William M.
- In:
Business horizons
59
(
2016
)
4
,
pp. 391-400
Persistent link: https://www.econbiz.de/10011514814
Saved in:
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