//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Arbeitspapier"
~isPartOf:"Gabler Research / Marken- und Produktmanagement"
~subject:"Relationship marketing"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Netzwerk"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Kommunikationsstrategie
1
Konsumentenverhalten
1
Kundenbindung
1
Markenführung
1
Markenpolitik
1
Social Web
1
Social web
1
Structural equation model
1
Strukturgleichungsmodell
1
Verbraucherverhalten
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Conference paper
Lehrbuch
Thesis
Hochschulschrift
1
Language
All
German
1
Author
All
Popp, Bastian
1
Woratschek, Herbert
1
Published in...
All
Gabler Research / Marken- und Produktmanagement
Business horizons
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Working paper
2
Working paper series
2
A Marsh marketing text
1
Berichte aus der Wirtschaftsinformatik
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Cowles Foundation discussion paper
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
ERIM report series research in management
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Edition Wissenschaft Apprimus
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
Gabler research / Innovatives Markenmanagement
1
Journal of marketing management : MM
1
Reihe Electronic Commerce
1
Reihe: Marketing : MAR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriften zu Kooperations- und Mediensystemen
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
1
Schriftenreihe Rationalisierung
1
Schriftenreihe Schwerpunkt Marketing
1
Sloan working papers
1
Springer Gabler Research
1
Springer Gabler Research / Marken- und Produktmanagement
1
Springer-Gabler Research
1
The TQM journal : the international review of organizational improvement
1
The international review of retail, distribution and consumer research
1
WWZ working paper
1
Working papers / Center for Information Systems Research, CISR
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->