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type_genre:"Arbeitspapier"
~isPartOf:"R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers"
~isPartOf:"Report / Marketing Science Institute"
~type_genre:"Working Paper"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
Marketing
5
Consumer behaviour
2
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2
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2
Preismanagement
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Book / Working Paper
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Arbeitspapier
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Graue Literatur
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14
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Gatignon, Hubert A.
3
Aaker, David A.
1
Aksoy, Lerzan
1
Baker, Thomas L.
1
Dutta, Shantanu
1
Ferrer, Geraldo
1
Groote, Xavier de
1
Gruber, Gerald
1
Keller, Kevin Lane
1
Narasimhan, Om
1
Nijs, Vincent R.
1
Parker, Philip M.
1
Rajiv, Surendra
1
Revesz, Mariana
1
Robertson, Thomas S.
1
Sahay, Arvind
1
Siguaw, Judy A.
1
Simpson, Penny M.
1
Skiera, Bernd
1
Slotegraaf, Rebecca
1
Streuvels, Stijn
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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
University of North Carolina at Chapel Hill
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
Report / Marketing Science Institute
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Working papers / W / Helsinki School of Economics and Business Administration
11
Discussion paper / Center for Economic Research, Tilburg University
10
Discussion paper / Centre for Economic Policy Research
10
Rotterdam Institute for Business Economic Studies
10
Econometric Institute research papers
9
Macquarie economics research papers
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Meddelanden från Svenska Handelshögskolan
7
Research paper series / Stanford Graduate School of Business
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Arbeitspapier / HHL, Leipzig Graduate School of Management
6
Freiberger Arbeitspapiere
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
Policy research working paper : WPS
6
Simon Business School working paper
6
Working papers / Centre for Market driven Innovations : WP
6
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
5
Les cahiers de recherche / HEC Paris
5
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
5
Research memorandum / METEOR
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ECONIS (ZBW)
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Marketing, corporate social initiatives, and the bottom line : March 14 - 16, 2001, University of North Carolina, Chapel Hill, North Carolina
Aksoy, Lerzan
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001622504
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2
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
3
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future"
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001635266
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4
The short- and long-run category demand effects of price promotions
Nijs, Vincent R.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001539705
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5
Incentive-compatible elicitation of consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
;
Skiera, Bernd
-
2000
Persistent link: https://www.econbiz.de/10001517545
Saved in:
6
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
7
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
8
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
9
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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