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type_genre:"Arbeitspapier"
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~type_genre:"Fallstudiensammlung"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
6
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2
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2
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Research paper series / Stanford Graduate School of Business
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Working papers / W / Helsinki School of Economics and Business Administration
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Discussion paper / Center for Economic Research, Tilburg University
10
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10
Rotterdam Institute for Business Economic Studies
10
Econometric Institute research papers
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Macquarie economics research papers
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Meddelanden från Svenska Handelshögskolan
7
Report / Marketing Science Institute
7
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7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Simon Business School working paper
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Working papers / Centre for Market driven Innovations : WP
6
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Freiberger Arbeitspapiere
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Les cahiers de recherche / HEC Paris
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
2
Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
3
A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog
;
Nair, Harikesh
-
2009
-
This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
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4
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
5
Why does popcorn cost so much at the movies? : an empirical analysis of metering price discrimination
Gil, Ricard
(
contributor
);
Hartmann, Wesley R.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719291
Saved in:
6
The effects of prior export performance on firms' commitment to exporting and marketing strategy adaption to the foreign market : evidence from small and medium-sized exporters
Lages, Luis Filipe
;
Montgomery, David B.
-
2001
Persistent link: https://www.econbiz.de/10001624176
Saved in:
7
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
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