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type_genre:"Arbeitspapier"
~person:"Fitzgerald, Doireann"
~person:"Paap, Richard"
~type_genre:"Fallstudiensammlung"
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Search: subject_exact:"Marketingpolitik"
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9
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1989-1997
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Fitzgerald, Doireann
Paap, Richard
Fritz, Wolfgang
18
Franses, Philip Hans
15
Eagle, Lynne C.
11
Bauer, Hans H.
9
Wiedmann, Klaus-Peter
9
Albers, Sönke
7
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7
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6
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6
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6
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6
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6
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6
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5
Burmann, Christoph
5
Hartley, Robert F.
5
Helmig, Bernd
5
Kirchgeorg, Manfred
5
Langerak, Fred
5
Nair, Harikesh
5
Soberman, David A.
5
Spiller, Achim
5
Tscheulin, Dieter K.
5
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4
Belz, Frank
4
Bodenstein, Gerhard
4
Boulding, William
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Chung, Henry F. L.
4
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4
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4
Homburg, Christian
4
Hultink, Erik J.
4
Kitchen, Philip J.
4
Kühn, Richard
4
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ECONIS (ZBW)
12
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1
How do firms build market share?
Fitzgerald, Doireann
;
Priolo, Anthony
-
2018
Persistent link: https://www.econbiz.de/10011893817
Saved in:
2
Appendix: how exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2017
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011658342
Saved in:
3
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011481362
Saved in:
4
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
Persistent link: https://www.econbiz.de/10011435843
Saved in:
5
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
6
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
7
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
8
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
9
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
10
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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