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type_genre:"Arbeitspapier"
~person:"Franses, Philip Hans"
~subject:"Theory"
~type_genre:"Fallstudiensammlung"
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Search: subject_exact:"Marketingpolitik"
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9
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7
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1989-1997
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Franses, Philip Hans
Albers, Sönke
6
Paap, Richard
6
Bauer, Hans H.
5
Fok, Dennis
5
Fritz, Wolfgang
5
Gatignon, Hubert A.
4
Hultink, Erik J.
4
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4
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3
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3
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3
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3
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3
Haller, Stefanie
3
Kaiser, Ulrich
3
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3
Meffert, Heribert
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3
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3
Özdemir, Yagiz
3
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2
Bester, Helmut
2
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2
Bruhn, Manfred
2
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2
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2
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2
Dekimpe, Marnik G.
2
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2
Eliaz, Kfir
2
Ernst, Holger
2
Farm, Ante
2
Franck, Egon
2
Garczorz, Ingo
2
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4
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3
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ECONIS (ZBW)
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
2
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
3
Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
4
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
5
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
6
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
8
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
9
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
10
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
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