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type_genre:"Arbeitspapier"
~person:"Hofstätter, Elisabeth"
~person:"Weeds, Helen"
~subject:"Marketingkooperation"
~subject:"Privater Fernsehsender"
~type_genre:"Book section"
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Marketingkooperation
Privater Fernsehsender
Fernsehprogramm
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Hofstätter, Elisabeth
Weeds, Helen
Kruse, Jörn
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Discussion paper / Centre for Economic Policy Research
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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ECONIS (ZBW)
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TV wars : exclusive content and platform competition in pay TV
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009502409
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ProSieben : die Entertainmentwelt von Stefan Raab
Hofstätter, Elisabeth
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 186-198)
.
2011
Persistent link: https://www.econbiz.de/10008907755
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