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type_genre:"Arbeitspapier"
~person:"Homburg, Christian"
~type_genre:"Fallstudiensammlung"
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Homburg, Christian
Fritz, Wolfgang
18
Franses, Philip Hans
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Eagle, Lynne C.
11
Bauer, Hans H.
9
Wiedmann, Klaus-Peter
9
Paap, Richard
8
Fok, Dennis
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Albers, Sönke
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Chandon, Pierre
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Meffert, Heribert
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Peitz, Martin
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Raffée, Hans
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Smith, N. Craig
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Walters, David
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Bruhn, Manfred
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Hartley, Robert F.
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Helmig, Bernd
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Kirchgeorg, Manfred
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Langerak, Fred
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Nair, Harikesh
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Soberman, David A.
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Tscheulin, Dieter K.
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Belz, Frank
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Bodenstein, Gerhard
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Boulding, William
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Bronnenberg, Bart J.
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Bulmer, Sandy
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Chung, Henry F. L.
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Fitzgerald, Doireann
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Gatignon, Hubert A.
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Gijsbrechts, Els
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Hultink, Erik J.
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Kitchen, Philip J.
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Kühn, Richard
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Series: Management know-how / M
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ECONIS (ZBW)
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Planning Excellence : guidelines for professional marketing and sales planning
Homburg, Christian
;
Schenkel, Bernhard
-
2007
Persistent link: https://www.econbiz.de/10003589829
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2
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
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3
Cooperation between marketing and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
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4
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
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