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type_genre:"Arbeitspapier"
~person:"Paap, Richard"
~subject:"Brand"
~type_genre:"Fallstudiensammlung"
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1989-1997
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Paap, Richard
Franses, Philip Hans
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
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2
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
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