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type_genre:"Arbeitspapier"
~person:"Simon, Hermann"
~person:"Wathieu, Luc"
~subject:"Pricing strategy"
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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
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2005
Persistent link: https://www.econbiz.de/10003377679
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
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