//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Arbeitspapier"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile Marketing
4
Mobile marketing
4
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Nachrichtentechnik
2
Telecommunications engineering
2
Theorie
2
Theory
2
Computer-assisted marketing
1
Customer analysis
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Germany
1
IT-gestütztes Marketing
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet
1
KMU
1
Kundenanalyse
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
SME
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz im Buch
Handbuch
Book section
4
Graue Literatur
1
Non-commercial literature
1
Language
All
German
3
English
1
Author
All
Wiedmann, Klaus-Peter
Bauer, Hans H.
14
Fritz, Wolfgang
7
Link, Jörg
6
Silberer, Günter
6
Karjaluoto, Heikki
5
Okazaki, Shintaro
5
Alan, Sule
4
Karlan, Dean
4
Leppäniemi, Matti
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Salo, Jari
4
Zinman, Jonathan
4
Albers, Sönke
3
Barnes, Stuart J.
3
Brand, Simone
3
Büttgen, Marion
3
Dholakia, Nikhilesh
3
Höft, Uwe
3
Rodgers, Shelly
3
Sajad Rezaei
3
Scornavacca, Eusebio
3
Theobald, Axel
3
Thorson, Esther
3
Albrecht, Carmen-Maria
2
Bandulet, Martin
2
Becker, Jörg
2
Bennemann, Stefan
2
Berg, Hartmut
2
Berndt, Ralph
2
Birkhofer, Ben
2
Bliemel, Friedhelm
2
Cemalcılar, Mehmet
2
Chiaudano, Valentina
2
Dholakia, Ruby R.
2
Dreyer, Marcus
2
Emmerling, Tanja
2
Fassott, Georg
2
Godefroid, Patrick
2
more ...
less ...
Published in...
All
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
New economy in kleinen und mittleren Unternehmen
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
2
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
3
Customer Profiling als effiziente Informationsgrundlage für die Gestaltung von E-Commerce-Angeboten für KMUs
Wiedmann, Klaus-Peter
;
Buxel, Holger Henning
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 105-120)
.
2002
Persistent link: https://www.econbiz.de/10001675585
Saved in:
4
Strategisches E-Commerce-Marketing
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Buxel, Holger
-
2001
Persistent link: https://www.econbiz.de/10001578769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->