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type_genre:"Arbeitspapier"
~source:"econis"
~subject:"1992-2001"
~subject:"Brand extension"
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Advertising and mutual funds : from families to individual funds
Gallaher, Steven
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Kaniel, Ron
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Starks, Laura T.
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2015
Persistent link: https://www.econbiz.de/10010482987
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
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Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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