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type_genre:"Arbeitspapier"
~subject:"Großbritannien"
~type_genre:"Annual report"
~type_genre:"Conference paper"
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Search: subject_exact:"Handelsmarke"
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Großbritannien
Handelsmarke
107
Store brand
107
Markenartikel
46
Brand
45
Brand management
35
Markenführung
35
Consumer behaviour
31
Konsumentenverhalten
31
Einzelhandel
30
Retail trade
30
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26
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26
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Immaterialgüterrechte
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Lebensmitteleinzelhandel
10
Markenrecht
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Trademark law
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Germany
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Private label
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Lebensmittelhandel
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Greenhalgh, Christine
7
Rogers, Mark
5
Dekimpe, Marnik G.
3
Deleersnyder, Barbara
3
Steenkamp, Jan-Benedict E. M.
3
Lamey, Lien
2
Koll, Oliver
1
Longland, Mark
1
Rubio Benito, Natalia
1
Schautschick, Philipp
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Villaseñor, Nieves
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Melbourne Institute working paper series
3
Department of Economics discussion paper series / University of Oxford
2
ERIM report series research in management
2
Working paper / Intellectual Property Research Institute of Australia
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Empirical studies of trade marks : the existing economic literature
Schautschick, Philipp
;
Greenhalgh, Christine
-
2013
Persistent link: https://www.econbiz.de/10009782449
Saved in:
3
Trade marks and performance in UK firms : evidence of Schumpeterian competition through innovation
Greenhalgh, Christine
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407803
Saved in:
4
Intellectual property activity by service sector and manufacturing firms in the UK, 1996 - 2000
Greenhalgh, Christine
;
Rogers, Mark
-
2006
Persistent link: https://www.econbiz.de/10003285345
Saved in:
5
Trade marks and market value in UK firms
Greenhalgh, Christine
;
Rogers, Mark
-
2006
Persistent link: https://www.econbiz.de/10003285422
Saved in:
6
Trade marks and market value in UK firms
Greenhalgh, Christine
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003292183
Saved in:
7
Intellectual property activity by service sector and manufacturing firms in the UK, 1996 - 2000
Greenhalgh, Christine
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003292186
Saved in:
8
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
9
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
10
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
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