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type_genre:"Arbeitspapier"
~subject:"Pricing strategy"
~subject:"United States"
~subject:"Werbewirkung"
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Search: subject_exact:"Marketingpolitik"
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Pricing strategy
United States
Werbewirkung
Marketingmanagement
465
Marketing management
463
Marketing
422
Theorie
260
Theory
260
Consumer behaviour
115
Konsumentenverhalten
115
Deutschland
111
Germany
110
USA
80
Beziehungsmarketing
61
Relationship marketing
61
Innovation
36
Marktforschung
35
Market research
33
Werbung
32
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31
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28
Advertising effects
27
Strategic management
27
Preismanagement
26
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25
Markenführung
25
Marketingtheorie
25
Schätzung
25
Einzelhandel
24
Marketing theory
24
Estimation
23
Retail trade
23
Lieferantenmanagement
20
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20
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20
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20
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20
World
20
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19
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Arbeitspapier
Article in journal
1,318
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1,318
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326
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202
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202
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139
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139
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133
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130
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104
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101
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86
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66
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66
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48
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37
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25
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12
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Anderson, Kym
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Damania, Richard
3
Ehrlich, Gabriel
3
Farm, Ante
3
Gupta, Sunil
3
Jackson, Lee Ann
3
Ruzic, Dimitrije
3
Soberman, David A.
3
Spann, Martin
3
Walters, David
3
Zeithammer, Robert
3
Bresnahan, Timothy F.
2
Chandon, Pierre
2
DeYoung, Robert
2
Ernst, Holger
2
Fok, Dennis
2
Franses, Philip Hans
2
Fritz, Wolfgang
2
Gijsbrechts, Els
2
Hruschka, Harald
2
Knittel, Christopher R.
2
Korkofingas, Con
2
Lakdawalla, Darius
2
Mela, Carl F.
2
Outlaw, Joe L.
2
Paap, Richard
2
Philipson, Tomas J.
2
Piersma, Nanda
2
Polasek, Wolfgang
2
Richardson, James W.
2
Rowles, Kristin
2
Rüdiger, Mathias
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
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2
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2
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2
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Erasmus Research Institute of Management
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1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Iowa State University / Center for Agricultural and Rural Development
1
Macquarie University / Department of Economics
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
University of North Carolina at Chapel Hill
1
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Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
8
Working papers / Harvard Business School, Division of Research
5
Discussion paper / Centre for Economic Policy Research
4
ERIM report series research in management
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Macquarie economics research papers
3
AFPC briefing paper / Agricultural and Food Policy Center
2
CESifo working papers
2
Econometric Institute research papers
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Meddelande / Institutet för Social Forskning
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Report / Marketing Science Institute
2
Research and the development of pedagogical materials : working papers
2
Research paper series / Stanford Graduate School of Business
2
Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
2
Työpapereita / F
2
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
Working paper / Department of Commerce, College of Business, Massey University
2
Working paper / Harvard Business School, Division of Research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Lancaster University Management School
2
Agrarökonomische Diskussionsbeiträge
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Conference Board report
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Conference paper series
1
Cowles Foundation discussion paper
1
DEM working paper series
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Discussion paper / LSE Financial Markets Group
1
Discussion papers / CEPR
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Discussion papers on business and economics
1
Documento de trabajo / Instituto de Economía, Pontificia Universidad Catolica de Chile
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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ECONIS (ZBW)
129
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51
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
52
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
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53
Advertising and pricing at multiple-output firms : evidence from U.S. thrift institutions
DeYoung, Robert
(
contributor
);
Örs, Evren
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002685150
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54
Ambush Marketing bei Sportgroßveranstaltungen
Hutter, Katharina
;
Schwarz, Uta
;
Heide, Nicole
-
2011
Persistent link: https://www.econbiz.de/10009520759
Saved in:
55
Cooperative marketing agreements between competitors : evidence from patent pools
Lerner, Joshua
;
Tirole, Jean
;
Strojwas, Marcin
-
2003
Persistent link: https://www.econbiz.de/10001758676
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56
Spatial production concentration, demand uncertainty, and multiple markets
Saak, Alexander E.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002090161
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57
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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58
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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59
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
Saved in:
60
Sales, quantity surcharge, and consumer inattention
Clerides, Sofronis
;
Courty, Pascal
-
2010
Persistent link: https://www.econbiz.de/10008780415
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