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type_genre:"Article in book"
type_genre:"Rezension"
~person:"Pepels, Werner"
~subject:"Brand management"
~type_genre:"Bibliografie enthalten"
~type_genre:"Lehrbuch"
~type_genre:"Non-commercial literature"
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Brand management
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Pepels, Werner
Burmann, Christoph
12
Esch, Franz-Rudolf
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Meffert, Heribert
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Baumgarth, Carsten
4
Halaszovich, Tilo F.
4
Schade, Michael
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ECONIS (ZBW)
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2006
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003325897
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2
Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
Saved in:
3
Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
Pepels, Werner
-
2001
-
3., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10014010917
Saved in:
4
Produktmanagement : [Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation]
Pepels, Werner
-
2000
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007130
Saved in:
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