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type_genre:"Article in journal"
type_genre:"Congress report"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Casidy, Riza"
~person:"Westerlund, Mika"
~subject:"Multinationales Unternehmen"
~subject:"SME"
~type:"article"
~type_genre:"Book section"
~type_genre:"Statistik"
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Search: subject_exact:"Small and medium-sized enterprises"
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Multinationales Unternehmen
SME
KMU
5
Dienstleistungssektor
3
Lieferantenmanagement
3
Service industry
3
Supplier relationship management
3
B-to-B-Marketing
2
Business network
2
Business services
2
Business-to-business marketing
2
Professional service firms
2
Social capital
2
Sozialkapital
2
Unternehmensdienstleistung
2
Unternehmensnetzwerk
2
Adoption behavior
1
B2B
1
B2B branding
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Brand sensitivity
1
Commitment
1
Competitive advantage
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
Firm growth
1
Freie Berufe
1
High technology
1
Hochtechnologie
1
Innovation
1
Innovation adoption
1
Innovation diffusion
1
Innovation management
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Innovationsmanagement
1
Konsumentenverhalten
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Article in journal
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5
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Casidy, Riza
Westerlund, Mika
Brink, Tove
3
McGrath, Helen
3
O'Toole, Thomas
3
Torkkeli, Lasse
3
Ali, Imran
2
Barner-Rasmussen, Wilhelm
2
Bocconcelli, Roberta
2
Dayan, Mumin
2
Ivanova-Gongne, Maria
2
Kraus, Sascha
2
Mohan, Mayoor
2
Naudé, Peter
2
Nyadzayo, Munyaradzi
2
Weerawardena, Jay
2
Adegbite, Emmanuel
1
Agnihotri, Arpita
1
Agostini, Lara
1
Akbar, Hammad
1
Al-Ansaari, Yahya
1
Al-Dajani, Haya
1
Al-Habib, Mohammed I.
1
Al-Hawari, Mohd Ahmad
1
Al-Torkistani, Habiballah Mohamed
1
Alalwan, Ali Abdallah
1
Albert-Cromarias, Anne
1
Alegre Martín, Joaquín
1
Ali, Murad
1
Alshawi, Sarmad
1
Andersen, Poul Houman
1
Anderson, Alistair R.
1
Apfelthaler, Gerhard
1
Arain, Ghulam Ali
1
Arslan, Ahmad
1
Ashill, Nicholas
1
Ashiru, Folajimi
1
Ashnai, Bahar
1
Asselineau, Alexandre
1
Baabdullah, Abdullah Mohammed
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of globalisation and small business : IJGSB
2
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of technoentrepreneurship : IJTE
1
International journal of technology management : IJTM
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
2
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
4
A relationship value perspective of social capital in networks of software SMEs
Westerlund, Mika
;
Svahn, Senja
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 492-501
Persistent link: https://www.econbiz.de/10003736662
Saved in:
5
Social capital in the growth of science-and-technology-based SMEs
Partanen, Jukka
;
Möller, K. E. Kristian
;
Westerlund, Mika
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 513-522
Persistent link: https://www.econbiz.de/10003736665
Saved in:
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