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type_genre:"Article in journal"
type_genre:"Congress report"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~person:"Jones, Paul"
~person:"Renton, Michelle"
~type_genre:"Guidebook"
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Search: subject_exact:"Small and medium-sized enterprises"
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KMU
3
SME
3
Entrepreneurship
2
Entrepreneurship approach
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2
Marketing management
2
Marketingmanagement
2
Brand management
1
Brand orientation
1
Business start-up
1
Entrepreneurial marketing
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Facebook
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Fair trade
1
Fairer Handel
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Internet marketing
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Markenführung
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Market innovation
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Neuseeland
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New Zealand
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SME brand management
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SME brand strategies
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Unternehmensgründung
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content creation
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effectuation
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entrepreneurial marketing
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Jones, Paul
Renton, Michelle
McAuley, Andrew
3
Beneke, Justin
2
Carson, David
2
Deacon, Jonathan H.
2
Eggers, Fabian
2
Hills, Gerald E.
2
Hultman, Claes M.
2
Jones, Rosalind
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Kraus, Sascha
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Ali, Hanane Kada
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1
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1
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Epps, Alun
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Journal of macromarketing
Journal of research in marketing and entrepreneurship : JRME
Journal of small business and enterprise development
4
The international journal of entrepreneurship and innovation
3
Entrepreneurship and regional development : an international journal
2
International small business journal : researching entrepreneurship
2
Journal of business research : JBR
2
Strategic change : SC ; briefings in entrepreneurial finance
2
The journal of brand management : an international journal
2
European journal of international management : EJIM
1
IEEE transactions on engineering management : EM
1
Journal of innovation & knowledge : JIK
1
Omega : the international journal of management science
1
Strategic change
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
3
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1
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
2
Content is king : how SMEs create content for social media marketing under limited resources
Kraus, Sascha
;
Gast, Johanna
;
Schleich, Moritz
;
Jones, Paul
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10012159017
Saved in:
3
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
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