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type_genre:"Article in journal"
type_genre:"Congress report"
~person:"Abrokwah-Larbi, Kwabena"
~person:"Francioni, Barbara"
~subject:"Food industry"
~subject:"Marketingmanagement"
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Food industry
Marketingmanagement
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SME
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10
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Multinationales Unternehmen
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Article in journal
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Abrokwah-Larbi, Kwabena
Francioni, Barbara
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
5
Quinn, Barry
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Thurasamy Ramayah
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Carson, David
4
Dunn, Adele
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Jones, Rosalind
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McAdam, Rodney
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Mohammad Falahat
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Spillan, John E.
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Tuominen, Sasu
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Agyapong, Ahmed
3
Altinay, Levent
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Boso, Nathaniel
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Cadogan, John W.
3
Cao, Guangming
3
Crick, Dave
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Crick, James M.
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Di Trapani, Anna Maria
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Fearne, Andrew P.
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Gabrielsson, Peter
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Jaiyeoba, Olumide Olasimbo
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Joensuu-Salo, Sanna
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Kocak, Akin
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Komppula, Raija
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Ngo, Quang-Huy
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Renton, Michelle
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Scheers, Louise van
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Simmons, Geoffrey
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African journal of economic and management studies
1
Journal of contemporary marketing science
1
Journal of research in marketing and entrepreneurship
1
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ECONIS (ZBW)
3
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The impact of customer-focus on the performance of business organizations : evidence from SMEs in an emerging West African economy
Abrokwah-Larbi, Kwabena
- In:
African journal of economic and management studies
15
(
2024
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10014519772
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
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