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type_genre:"Article in journal"
type_genre:"Congress report"
~person:"Abrokwah-Larbi, Kwabena"
~person:"Francioni, Barbara"
~subject:"Marketingmanagement"
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Marketingmanagement
KMU
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8
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Abrokwah-Larbi, Kwabena
Francioni, Barbara
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
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Thurasamy Ramayah
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Mohammad Falahat
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Kocak, Akin
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Ngo, Quang-Huy
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Banerjee, Saikat
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Journal of contemporary marketing science
1
Journal of research in marketing and entrepreneurship
1
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ECONIS (ZBW)
2
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The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
2
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
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