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type_genre:"Article in journal"
~accessRights:"free"
~subject:"Konsumentenverhalten"
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Journal of the Academy of Marketing Science
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North American actuarial journal : NAAJ ; leading the way with original research and innovative applications for actuarial science
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
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2
Discounting the discounted projection approach
Buckner, Dean
;
Dowd, Kevin
- In:
North American actuarial journal : NAAJ ; leading the …
26
(
2022
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10013483231
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