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type_genre:"Article in journal"
~accessRights:"restricted"
~language:"eng"
~subject:"Internet marketing"
~subject:"Öffentlichkeitsarbeit"
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Internet marketing
Öffentlichkeitsarbeit
Media industries
374
Mediensektor
374
Communication media
246
Kommunikationsmedien
246
Social Web
68
Social web
68
Public relations
45
Media coverage
41
Mediale Berichterstattung
41
Consumer behaviour
40
Konsumentenverhalten
40
Media
38
Online-Marketing
37
media
27
Advertising
26
China
26
Werbung
26
Media usage
22
Mediennutzung
22
Welt
21
World
21
Digital media
19
Digitale Medien
19
Internet
18
Mass media
18
Brand management
17
Innovation
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Markenführung
17
Public opinion
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Öffentliche Meinung
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Competition
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Voting behaviour
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Wahlverhalten
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Wettbewerb
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Article in journal
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79
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Murray, John
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Nyberg, Daniel
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Oliver, Abbie Griffith
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Abdelzaher, Tarek
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Agarwal, Nitin
1
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
Akhmedov, Armigon
1
Ali, Saira
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Almeida, Marcos Inácio Severo de
1
Alter, Liav
1
Anderson, Betsy
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Arunachalam, S.
1
Assaf, A. Georges
1
Athey, Susan
1
Bachmann, Philipp
1
Baek, Heon
1
Bai, Lijuan
1
Bandeli, Kiran Kumar
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Banfield, Richard
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Bange, Saara
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Bhardwaj, Arti
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Bozyigit, Sezen
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Bunker, David
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Calvano, Emilio
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Campbell, Robert J.
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Carroll, Craig E.
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Cervantes-Zacarés, Desamparados
1
Chakravorty, Devarpan
1
Chan-Olmsted, Sylvia M.
1
Cheong, Hyukjun
1
Chipp, Kerry Fiona
1
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Journal of communication management : an international journal
5
Journal of media business studies
5
Corporate reputation review : an international journal
3
Business horizons
2
Computational & mathematical organization theory
2
Corporate communications : an international journal
2
Journal of business research : JBR
2
Journal of financial reporting : a publication of the Financial Accounting and Reporting Section of the American Accounting Association
2
Journal of management
2
Journal of promotion management : JPM
2
Review of accounting studies
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Business & society
1
Business research quarterly : BRQ
1
Economics letters
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Group decision and negotiation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
International entrepreneurship and management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of information technology and management : IJITM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production economics
1
International journal of technology marketing : IJTMkt
1
International review of economics & finance : IREF
1
International review of financial analysis
1
Issues of business and law
1
JMM : the international journal on media management
1
Journal of East European management studies : JEEMS
1
Journal of advertising research
1
Journal of applied accounting research
1
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1
Carbon media legitimacy in UK companies : actions or words?
Rohani, Alireza
;
Jabbour, Mirna
- In:
Journal of applied accounting research
25
(
2024
)
2
,
pp. 298-324
Persistent link: https://www.econbiz.de/10014506039
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.
;
Gioia, Denny
;
Treviño, Linda Klebe
; …
- In:
Business horizons
66
(
2023
)
5
,
pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
Saved in:
4
The impact of buyer-supplier communication on performance : a contingency and configuration approach
Li, Siyu
;
Huo, Baofeng
;
Wang, Qiang
- In:
International journal of production economics
257
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014249579
Saved in:
5
Media coverage of earnings announcements : how newsworthiness shapes media volume and tone
Oliver, Abbie Griffith
;
Campbell, Robert J.
;
Graffin, Scott
- In:
Journal of management
49
(
2023
)
4
,
pp. 1213-1245
Persistent link: https://www.econbiz.de/10014246292
Saved in:
6
Application of a multi-channel attention mechanism in text classification of new media
Wang, Weixian
- In:
International journal of information technology and …
22
(
2023
)
3/4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10014319392
Saved in:
7
Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China
Zhao, Li
;
Sun, Jianxin
;
Zhang, Ling
;
Ma, Bowen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 745-774
Persistent link: https://www.econbiz.de/10014285882
Saved in:
8
Managing the media coverage : evidence from managers' stock selling
Yang, Jun
;
Wang, Jinghua
;
Yi, Zhigao
;
Mao, Ning
- In:
Asia-Pacific journal of accounting & economics : …
29
(
2022
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10012820816
Saved in:
9
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
10
Media interviews as strategic external communication to maintain legitimacy for sustainability activities
Crumley, Ellen T.
;
Grandy, Karen
;
Sundararajan, Binod
; …
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10012798024
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