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type_genre:"Article in journal"
~accessRights:"restricted"
~person:"Parayitam, Satyanarayana"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~subject:"Social web"
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Parayitam, Satyanarayana
Law, Chun Hung Roberts
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Li, Qi
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer behaviour
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
2
Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty
Venkatakrishnan, Jeeva
;
Alagiriswamy, Ravikumar
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2455-2484
Persistent link: https://www.econbiz.de/10014457817
Saved in:
3
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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